Luma
Past
Partnerships for Founders and GTM Executives - Session 2: How
by CEG Academy
Tuesday, October 13, 2026 · 5:00 PM – 6:30 PM
TBA
1 attending
About this event
Partnerships have become a mission critical component in today's GoToMarket. It's the only proven way to increase the capital efficiency in your growth. Keep CAC in check, increase CLTV, avoid raising C2S (cost to serve). Still, 80% of partnerships in B2B SaaS fail.
Join this training to learn the framework which keeps you in the 20% who successfully establish partnerships as part of their GoToMarket.
Curriculum:
The first two items are covered in a separate 1st session
1. Creating the ground: Why are partnerships a critical component of your GTM motion?
2. Setting the stage for success: When is the right time to consider partnerships?
The How is the focus for this 2nd session:
3. Working with Partner successfully: How to start a partner initiative? (CEG Framework)
3.1 Partner Notion: Developing a strong and realistic Partner Hypothesis
3.2 Partner Concept: Achieving Partner-Market-Fit
3.3 Partner Program: Building a scalable and repeatable partner business
4. Q & A
For more information check https://ceg-consult.com/academy/partnerships-for-gtm-executives/
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Topics & Tags
Tech
Tech
Date & time
Tuesday, October 13, 2026 · 5:00 PM – 6:30 PM
Europe/Berlin
Location
TBA
Europe/Berlin
Attendance
1 going · 1 spots
9 spots remaining
Organised by
CEG AcademyType
independent
SourceLuma
UpdatedOct 13, 2026