Musly x Nabilah Jiwani | Sr. Marketing Lead, Sports @ Prime Video | Los Angeles | October 29th

Members will gather for an intimate salon with Nabilah Jiwani, a senior entertainment marketer who has spent over 12 years building campaigns for Netflix, HBO, Peacock and now Amazon Prime Video Sports.

This evening's conversation, Making Culture Move: Entertainment Marketing in the Age of Streaming and Live Sport, looks at how stories, athletes and brands break through in a crowded attention economy, and what it takes to build campaigns that audiences actually talk about.

Topics on the table include:

• How live sport is changing the streaming playbook, and what it means for brands and storytellers
• Building campaigns that move from a trailer to a cultural moment
• The art of the brand partnership, from Stranger Things x Domino's to Netflix x Starbucks
• Launching films theatrically and on platform, and what each demands of a marketer
• Building a consultancy alongside a corporate career, and backing emerging talent and brands
• Practical lessons from Netflix, HBO, Quibi and Peacock on what works and what doesn't

Following the conversation, members will have the opportunity to ask questions and continue the discussion over dinner.

Location revealed upon confirmation.
Attendance is by invitation. Reservations are confirmed upon approval.

About Nabilah Jiwani

Nabilah Jiwani is a senior marketing executive in the Amazon Prime Video Sports marketing group. She leads campaigns across documentary films, series and talk shows, as well as brand initiatives as the platform's live sport programming expands.

Nabilah previously spent several years at Netflix, where she created and managed multimillion dollar brand campaigns. Her work there included the 2024 Year in Preview, the 2023 Holiday Film campaign, and the Netflix Sports campaign that launched alongside The Netflix Cup and The Netflix Slam, the platform's first live sporting events. She also led the first ever theatrical campaign for Glass Onion: A Knives Out Mystery, campaigns for They Cloned Tyrone and NYAD, and partnerships including Netflix x Starbucks, Never Have I Ever x Squarespace and Stranger Things x Domino's.

Before Netflix, Nabilah worked at Quibi, HBO, TBS and TNT. She has also consulted for NBC's Peacock on brand campaigns for film, the 2024 Paris Olympics and the Premier League.

Outside her day job, Nabilah runs Non Resident, a consultancy advising emerging talent and brands on strategy, partnerships and events.

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Event Policy

Payment is processed only once approval is extended. Placement on the interest list does not guarantee attendance.

Due to the curated nature of Musly gatherings, bookings are final. Cancellations or non-attendance within 15 days of the event cannot be refunded, credited, or transferred.

Guest access is extended selectively. Unless otherwise noted, events are reserved for members only. Attendance is verified at the door.

Musly reserves the right to confirm attendance in alignment with the intended composition of the evening.